I am a digital product manager, producer and Certified ScrumMaster with well over a decade of experience working in both agency and client-side environments as well as 15+ years of experience in website design and development. With experience in all aspects of the industry, e.g. project management, design, coding, client-facing, I am able to work more cohesively and efficiently with all members of my team and find unique solutions to launch projects in the face of severely condensed timelines and other challenging obstacles.


Jan 16 - Present



  • Managed digital production teams and all web and mobile app properties for Goldenvoice festivals, including Coachella, Stagecoach, Desert Trip, Arroyo Seco Weekend and FYF Fest.

  • Introduced and implemented production processes, documentation and tools for the newly created digital department, allowing the team to work more efficiently and expand our capabilities.

  • Designed and coded sites from the ground up for festival properties, including Camp Flog Gnaw, Girl Cult, Low End Theory Festival, Summertime Long Beach, Smoke Me Out Fest and Smokin’ Grooves Fest.

  • Design of mobile apps for festival properties, including FYF Fest, Camp Flog Gnaw and Firefly Festival.

  • Gathered, organized, populated and managed content across various festival digital properties.

  • Worked to revise the festival marketing email production process and provided feedback to improve email template design and development.

  • Trenched cable, hung beacons, set up kiosks and managed various on-site festival operations.

Dec 15 - Present


Living Country in The City

  • Developed and grew the Living Country in the City outdoors/hunting brand with associated graphical branding elements, merchandise and digital properties.

  • Planning, production and promotion of a weekly release hunting podcast featuring guests from all walks within the hunting, fishing and outdoor industries.

  • Travelling to/from and participation in various outdoor and hunting related events and expos such as ISE, Total Archery Challenge and the Western Hunt Expo in order to learn and develop connections within the hunting community.

  • Developing and maintaining relationships with various outdoor related brands.

  • Management of the livingcountryinthecity.com website and upkeep of the various elements including the blog, podcast show notes, merchandise store, support and partners.

  • Working with other companies and non-profits within the outdoor industry, such as Backcountry Hunters & Anglers and Full Draw Film Tour, to put on events such as pint nights, hikes and film showings.

Sep 11 - Jan 16

Digital Producer

Dailey Advertising

  • Lead production on all online media and email campaigns for Honda Powersports.

  • Managed various Honda Powersports site releases including learntoride.honda.com.

  • Produced projects for Intuit TurboTax including online media, mobile, social and landing pages.

  • Oversaw production of regular social media posts for Carnation Breakfast Essentials.

  • Lead singer for the Dailey house band, “The Banned”.

Feb 09 - sep 11

Freelance Digital Producer


Ogilvy & Mather

  • Managed banner projects for Cisco Systems and Nature Made.


  • Coordinated all aspects of the athlete videos for the VISA Winter Olympics campaign.

  • Lead production and coordinated teams in four time zones working on “blog of action”, an internal Movable Type blog relating to VISA used by the TBWA\Worldwide network.

  • Produced online media and social projects for Nissan/Infiniti.

Pereira & O’Dell

  • Managed design and initial development of the Ubisoft TMNT SMASH-UP launch website.

  • Oversaw post-launch updates for the Corona Summerbration website, app and social.

  • Lead production on all University of Phoenix online media, microsites and email sends.

  • Coordinated Yes to Carrots packaging and point of sale design projects including the entire rebranding initiative covering brand voice, logo and packaging for all SKUs.

Apr 08 - Feb 09

Digital Producer

Young & Rubicam

  • Lead production on all microsites, online media and email blasts for Toshiba Notebook Division, Land Rover and Capella University.

may 07 - apr 08

Associate interactive Producer

Deutsch, INc.

  • Lead production for all DIRECTV online media and campaign landing pages.

  • Managed development of banner campaigns and website mastheads for Saturn.

  • Lead the full site redesign and rebrand for Real California Cheese/Real California Milk.

  • Oversaw monthly updates and site redesign for CiCi’s Pizza.

  • Managed agency presidents, VPs and partners in NY and LA for deutschinc.com redesign.

jul 06 - may 07

Associate interactive producer

McElroy, Inc.

  • Lead production on launches and updates of websites for Nestlé clients such as Nescafé Taster’s Choice & Coffee-mate.

  • Designed the IA documentation for the launches of SPI-Report, Coffee-mate 7 Day Challenge and 4Alterna.com.

  • Authored company-wide project process documentation, streamlining project launches and client deliveries, and saving the agency money by eliminating work duplication and reducing unnecessary project revisions.


California State University, Chico

Chico, CA | 2001-2004/2005-2006

B.A. – Communication Design: Media Arts


Coláiste na hOllscoile Corcaigh (University College, Cork)

Cork, Ireland | 2004-2005

Certificate in Irish Studies & Irish Folklore and Ethnology


Cypress College

Cypress, CA | 1999-2001

Website Design & Development, Advertising, Business Studies

I’ve had the privilege of working with numerous clients in all verticals during my tenure managing products in the digital space. Below represents a small cross-section of the 50+ clients for who I’ve successfully launched products.


I’ve successfully produced, launched and managed hundreds, if not thousands, of digital products over the years. Below is a small sample of some of the recent work I’ve delivered in my role.

PLEASE NOTE: This section is still currently in progress, with additional projects and descriptions being added. For a writeup and examples of additional work, please contact me.


Mobile Apps

Sam has all the qualities that makes a producer great. He’s a fantastic communicator, he has a genuine passion for technology, and he’s extremely organized and methodical. But what really makes Sam one of my favorite people to work with is that he can go into ANY project and keep people smiling. When you work with Sam, you know you’re never really in the trenches alone. His extensive experience as a producer serves as an excellent knowledge base for younger producers and his uplifting attitude can carry people through the most daunting challenges.
— Tony McNeil (Dailey Advertising)

Cam Schwieder

Chief Technical Officer (CTO):
Elevate Ticketing

Jessica Taylor Byers

FollowHerArrow Outdoors

Trisha Ferreira

Digital Account Director:
Dailey Advertising

Sam Ayres has that rare blend of professionalism and good humor that makes every digital project he produces joyful rather than laborious. He’s a quick-witted problem solver and an experienced team player. He would be an uncommonly positive addition to any group lucky enough to have him on board.
— Morgan Wise (Young & Rubicam)
I had the distinct pleasure of working with Sam and I can say that, from day one, he greatly impressed me and others with his obvious, commanding knowledge and unbridled love of the digital medium.

My interactions with him left me with the indelible impression that he’s a diligent, thoughtful project manager and consummate team player who’s able to guide any project, big or small, from inception to completion and able to make the important calls along the way that ensure a project’s success versus failure.
— Darren Dwinell (TBWA\Chiat\Day)

Brad Luttrell


Lindsay Lyons

Sr. Digital Product Manager:
AEG Presents

Josh Deards

Hunt 3A

Sam? He’s the future of digital: tenacious, knowledgeable, thorough, honest and big-thinking. He also writes a mean all-company email and does not tolerate fools. I like him.
— Josh Rose (Deutsch, Inc.)